Social media advertising is now a pivotal marketing tool for property sales. And when executed the right way can create a much broader interest in your property, reaching both active and passive property buyers.
However, navigating this landscape can be perplexing due to varying approaches taken by real estate agents. It’s crucial to know what to consider when setting up a social media advertising campaign for your property. Here are our top tips to guide you through this process:
1
Find out if your property will be advertised through your real estate’s social media accounts or if they use a third party group.
NOTE:
By using a third party group the real estate agent has no control over the data and can’t retarget people that engaged with the social media ad.
2
Ask to see previous social ads that the real estate agent has done and the results they have achieved in directing people to a property listing.
TIP:
Ads that promote the property and not the real estate agent is key. The real estate branding should be subtle, but is needed on the ad so people know who to contact. And ideally the agency is proposing a few ads to see what works best.
3
When your property is live in market, you should be receiving a weekly report from your agent on how your social ads are delivering.
TIP:
Results will vary based on what you have allocated to spend on advertising. As a rule of thumb, you would want the cost per click to the property listing to be around 40 cents or less.
The Hauss Social Media Difference
Our approach to social media campaigns sets us apart from other real estate agents. We take full control of our campaigns in-house with a specialist ad team, ensuring we target the people who matter most to your property. We use powerful platforms such as Facebook and Instagram to actively grow our following, reaching interested buyers with sophisticated ad campaign setups.
Our ad campaigns target an array of audiences, including our 15K+ email database, look-a-like audiences, local areas, key interstate audiences, and groups with specific interests that match your property. Since we do the advertising in-house we can retarget anyone that has clicked on your property ad by sending them more ads to further remind them of how great your property is and one not to miss.
To achieve strong results our creative team design customised ads to make your property stand out, while your Hauss agent can produce captivating video highlighting your property’s key features. We will provide a few different ad options to test what creative is delivering the best results.
